Lindsey Draves

Master of Professional Studies in Sustainable Interior Environments

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A retail client has selected us to establish the identity, market and core philosophy for a lifestyle brand.  We have been tasked with creating a flagship retail experience displaying various product categories (apparel, accessories and footwear, etc). 

Given a three-story retail space in SoHo, Manhattan, the goal was to design a store that could achieve a high-level of sustainable design while fully engaging the customer. By utilizing a client with multiple brands we knew could fill the retail space, we then had to focus on maintaining each unique brands color story.

We take our client and customer on a journey through this space using biophilic design patterns, strong material and color selection, and dynamic and interactive spaces.