Alexandra Zack

Bachelor of Fine Arts in Interior Design

Graduating with Honors

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While the traditional shopping experience use to be a favorite pastime for many, that is not the case anymore. In today’s world, retail is a dying industry. For this industry to survive, brands have to find new ways to bring consumers into their stores. This project explores how giving new and different experiences will bring in and connect customers to the brand Tom Ford. The consumer will be given the total Tom Ford lifestyle by offering other areas of the brand than just retail. Along with the retail other experiences include health, lifestyle, and entertainment.